The Fragrance Foundation and osMoz.com forge an online partnership in an effort to open up a new way for fragrance consumers to explore the fascinating world of scent. The Fragrance Foundation website www.fragrance.org and osMoz.com will link to each other so that current and future worldwide fragrance fans/consumers can easily find all the information that both highly respected, expert resources provide in their own unique style.

“The partnership was developed to benefit the consumer outreach by both parties,” explains Mary Ellen Lapsansky, vice president of The Fragrance Foundation. “The goal of the Foundation and the goal of osMoz are the same: to raise consumer awareness of all the great pleasures and relevance of wearing fragrance. We are thrilled to partner with osMoz. They deliver fragrance content in such a dynamic, fun way using all the tech tools available today without ever losing sight of the inherent mystery, romance and art form that is fragrance.”

osMoz.com was created to share the passion for fragrance from consumer to perfumer, to celebrate the art of perfume with consumers, to educate consumers, turning them into connoisseurs and to better understand consumer’s attitudes and expectations toward perfumes, according to Marie Desprez, marketing director of osMoz.com based in France. “The Fragrance Foundation is such a highly respected authority and reference point on all aspects of fragrance and perfectly balances our own vision to provide consumers with interesting, inter-active fragrance knowledge, insights, information and just about everything in the world of fragrance they are curious to discover,” she says.